Primland

Simply put, this hotel charges Swiss luxury hotel prices and delivers Holiday Inn service. Their front desk just does not know how to give good customer service. They are absolutely clueless. We had problems with the room so that we had 4 maintenance workers in the bathroom for 3 hours. When I asked the front desk how could I shower before dinner they tried to tell me to go to the golf locker room across the parking lot. Someone else finally cleared it for me to use the spa facilities. And despite significantly increasing their rates during Fall season, they still tack on resort fees and parking. They also revised our bill to add more charges a few days later which we got reversed. It just felt like they were out to charge you for every little thing possible. We wrote a detailed review to the hotel afterwards and heard nothing back. Yes, they did give us a small credit on our room but it did not make up for the issue. The hotel is just not worth what they charge based upon the room and the service.

Wow, what can I say. The team at Primland are doing an amazing job. The resort was beautiful, clean and peaceful. Service was phenomenal. Everyone made us feel so special. We will definitely be going back - not just for the amazing natural beauty and quiet peacefulness of the Blue Ridge Mountains - but because of the amazing staff at Primland who made us feel welcome every step of the way and went above and beyond to make our trip so memorable!

A very remote but beautiful hotel. Great for a getaway weekend. Golf course was amazing and restaurants were very good. Not many dining options but just enough for a couples weekend away. Lots of activities to participate in and solid service. Rooms are spacious and very comfortable.

Primland was an amazing property with excellent service. Food was excellent, however, just keep in mind that this property is remote so other than the 3 onsite restaurants and room service, there's not a lot of other options for food if you are staying for more than 3 days.

⭐️⭐️⭐️⭐️⭐️ An Unforgettable Mini-Moon Getaway! We stayed at Primland Resort for our mini honeymoon after our wedding, and it was absolutely perfect from start to finish. From the breathtaking mountain views to the peaceful atmosphere, everything about this place feels magical and serene. Our suite was stunning — beautifully designed, cozy, and romantic. The service was exceptional across the board; every staff member we encountered was warm, welcoming, and attentive. A special shoutout to Blaze, our shuttle driver, and Nicole, our massage therapist. While everyone at Primland was wonderful, these two truly stood out for their kindness and professionalism. It’s rare to remember names after a trip, but they left such a lasting impression that we’ll never forget them. Our romantic fireside dinner at Leather Flower was beyond anything we imagined. We decided to share several dishes to experience as much of the menu as possible, and every bite was extraordinary. From presentation to flavor, each course was crafted with care and creativity — it was an experience to savor, not just a meal. Breakfast overlooking the mountains, a rejuvenating spa visit, and peaceful stargazing all added to the dreamlike magic of our stay. If you’re looking for the ultimate romantic escape or a peaceful mountain retreat, Primland is simply unmatched. We can’t wait to return for our anniversary!