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Hidden in 12,000 acres of unspoiled mountain territory, Primland is the quintessential Virginia property for those seeking absolute relaxation. Along the rustic tresses of the Blue Ridge Plateau, this Preferred Hotels & Resorts property, part of the Preferred Hotel Group, features an expansive and majestic environment fit for lounging and active adventures. Leading the path in stunningly beautiful resorts, your accommodations are LEED certified, with a total commitment to treasuring the land and environment around them. Verdant forests, wild turkeys, deer, and trout are the backdrop to a serene vacation in the wild. Surrounded by the quaint shops of the Meadows of Dan, Fairy Stone State Park, and the Blue Ridge Parkway, an abundance of local wineries to bluegrass and country music festivals are happening hot spots in your part of town.
Primland
2000 Busted Rock Road
Meadows of Dan, Virginia
24120
Nearest Airport: ROA
A surprise Mother's Day trip. Daughters completely surprised me with a trip to Primland and then super-surprised me when they showed up. We were multi-generational including grandparents, daughters and spouses, and grandsons. Even with nine in our party, the Primland staff was virtually flawless from valets to front desk to dining staff to bartenders to activity leaders. Every staff member addressed us by name and offered to assist in any way they could. The dining experience was great with fast and personal service and delicious food. The Lodge rooms were spectacular, clean, and well appointed. We had two full days with spa experiences, golf and driving range, fly fishing, clay shooting, archery, BB gun target shooting, pool and hot tub, and the rope course. The activities really complete the experience. The resort is beautiful with a lot to do. I would highly recommend Primland.
Jeff G
Excellent location, service, and staff. The absolute best! The property is stunning and well maintained. The staff made us feel special and all the experiences made our stay so much fun.
Sandy S - Durham, North Carolina
Our group enjoyed a wonderful experience while onsite at the Primland in spite of some cool and rainy weather during our stay. The property and surroundings are beautiful. The staff was very friendly and helpful, always seeking to know how they could help. Highly recommend the guided fly-fishing experience and the ATV nature tour.
Deb S - Arlington Heights, Illinois
We had an incredible stay at Primland a few weeks ago! Three nights was the perfect getaway for us. We stayed in a Pinnacle King Room and loved the space (especially the porch). One thing to note, there is a ton of construction happening between the Lodge and the Pinnacle Cottages (as of April 2026 and is expected to continue until 2027). While it wasn't awful, we did have an unexpected view of bulldozers and excavators (in addition to the mountains) from our porch. We enjoyed daily hikes (the maps from the concierge were very helpful), massages, and ATV Tour. Dinner at Leatherflower was a highlight...Stables Saloon was very fun...and breakfast daily at Leatherflower was delicious (MUST get the ricotta french toast!) Our drinks from the Laurel Bar were delicious, but they appeared very understaffed. We had to walk in multiple times to ask for drinks, ask to order food, etc. While everything was tasty, the service was slow (could easily use another 2 servers/bartenders in that space). Also to note, Primland is very remote - if you want to have snacks, drinks, etc in your room (and don't want to pay $$$ prices for "mini bar"), bring it with you. There are no grocery stores or convenience stores within 30-40 minutes of the Lodge. We hope to return to Primland again!
LeighWallaceDodd - Raleigh, North Carolina
Amazing time in Primland, as usual! Hospitality is one-of-a-kind. Activities and dining are impeccable. Very unique place to visit and we will continue to visit for years to come, as we have been doing.
Melanie Q
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