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Hidden in 12,000 acres of unspoiled mountain territory, Primland is the quintessential Virginia property for those seeking absolute relaxation. Along the rustic tresses of the Blue Ridge Plateau, this Preferred Hotels & Resorts property, part of the Preferred Hotel Group, features an expansive and majestic environment fit for lounging and active adventures. Leading the path in stunningly beautiful resorts, your accommodations are LEED certified, with a total commitment to treasuring the land and environment around them. Verdant forests, wild turkeys, deer, and trout are the backdrop to a serene vacation in the wild. Surrounded by the quaint shops of the Meadows of Dan, Fairy Stone State Park, and the Blue Ridge Parkway, an abundance of local wineries to bluegrass and country music festivals are happening hot spots in your part of town.
Primland
2000 Busted Rock Road
Meadows of Dan, Virginia
24120
Nearest Airport: ROA
A unique experience - old world service with modern amenities in an idyllic setting. The people were fantastic and made you feel at home. Southern charm at its best.
Sandeep K - Falls Church, Virginia
Overall the visit was solid. The activities were the highlight and complimentary shuttle service came in handy when needing to get from place to place. It did feel like the hospitality from the front desk was lacking. Specifically, when I was checking in. The staff kept calling me by the wrong name. I also arrived about an hour early and asked if there was a recommended activity to do while my wife and I waited for the room and the answer was generic and rushed making me feel like I was a bit of burden. This was in sharp contrast to what it felt like others were experiencing in the same time slot. The housekeeping was also inconsistent. The team left room service tray multiple nights and did not restock the complimentary beverages throughout the stay.
hjperla - Raleigh, North Carolina
Our stay at Primland was truly a 10/10 experience from start to finish. The rooms were spotless, beautifully maintained, and thoughtfully refreshed each day by an outstanding housekeeping team. Every detail was handled with care, making it easy to relax and fully enjoy the weekend. What really set Primland apart was the staff. From the moment we arrived, everyone we interacted with was welcoming, knowledgeable, and genuinely invested in making our stay memorable. They went above and beyond at every opportunity, whether offering helpful recommendations, sharing insight about the property, or simply making us feel right at home. The dining experience exceeded expectations as well. The variety of restaurant options made choosing meals effortless, and every dish we tried was excellent—clearly prepared with quality ingredients and attention to detail. The staff’s recommendations were spot-on, service was prompt, and the overall experience felt both elevated and comfortable. Primland delivers an exceptional blend of luxury, warmth, and attention to detail. We couldn’t have asked for a better stay and would absolutely return. And of course, you can't beat the views.
Tanner P
Beautiful location/views, the lodge, cottages, condos nicely appointed. Staff are extremely helpful and friendly. Pricey but worth the comfort with a challenging Mountain Golf course.
Kathy M
We absolutely love Primland! The lodge is beautiful, the staff is friendly, and the activities are so much fun. We have been a few times, and we cannot recommend it enough. Whether you want to do a lot of outdoor activities or have a chill weekend with no plans, you’re sure to have an incredible time.
Hayley M - Raleigh, North Carolina
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