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Audience

User Profile and Travel Habits

"One of the best sites on the Internet to advertise to high-income audiences. A hidden den of individuals with a lot of disposable income and a penchant for indulging their travel bug."
- Nielsen//Net Ratings

 

Profile
Average Age45
College Degree or higher80%

Income
Average Income $175,000
Income over $250,000 20%
Financial Portfolio $250K-$999K30%*
Financial Portfolio $1Million+15%*

Occupation
Professional/Managerial70%
C-Level & Senior Management26%
Business Owner/Entrepreneur21%

Location
U.S.70%
Western Europe
15%
Other International15%
   
Travel Habits
Planning trip within 90 days72%
Takes 3 or more annual vacations
96%
Takes 5 or more annual vacations60%

Annual Travel Spending
$10,000 +
51%
$7,100-$10,000
16%
$5,100-$7,100019%
$2,000-$5,0008%

Travel Internationally: 76%



The Nielsen survey shows that the Luxury Link audience does more than just dream about luxury travel.  The following graph shows the likelihood of a Luxury Link user to take this type of vacation compared to the average online consumer.

 

 

 

 

 

 

 

 

 

 

 

* Portfolios are exclusive of Real Estate
Source: Nielsen//NetRatings Custom @Plan Survey Q1 2007