The new web site, www.LetMeGo.com which is still in beta..will feature companies peddling hotel rooms, vacation homes and other forms of lodging and the properties to view the itineraries posted by prospective guests. They can bid for the affections and dollars of these travelers, with this data being used by the traveler to make a decision. The process is completely transparent to the participants every bidder can see each other's bids, and the user, of course, can sell all bids on his itinerary. But, it isn't open to the public, as nobody needs to know what you're looking to spend on your vacation.
Since everyone can see each other's offer, there's incentive to cut further to attract your interest cash.
"According to VentureBeat, 'a good number' of lodging companies have signed up for the service and there's already an affiliate program in place to drive traffic to the site. Could this be the future of the hospitality business? I can think of worse. If the site takes off, it will be easier for hotels to identify exactly what their guests want, deliver on it and use it as a way to differentiate themselves in an increasingly competitive market.
So, the future of winning online travel cash will involve head-to-head competition, with everything out in the open.
If I were one of the competitors, I wouldn't be thrilled about this, but there's no better experience for travel buyers: it's designed to help us win.
OK, I signed up and am now part of their beta program. I guess I am a lab rat for them duing the start up phase. Seems like a good idea but I'm not sure how long it will take to get the show on the road.