How's this for creative airline pricing?

Allegiant Air has proposed to the Department of Transportation that they be able to sell tickets based on the price of jet fuel. They would like to have two prices for a flight. One price would be a traditional fixed price ticket. The other price would be a discounted, variable priced ticket. If the price of jet fuel falls prior to the departure date, customers with this type of ticket would get some cash back. If the price of fuel goes up, then customers would pay more, up to a cap. Although current rules prohibit this type of pricing, Allegiant is trying to get the Department of Transportation to allow them to do so.

What do you think? Would you buy an airline ticket knowing that you could get money back or possibly pay more if the price of jet fuel goes up or down? Fittingly, Allegiant Air is based in Las Vegas.

interesting angle--LAS base, eh?? ya gets what ya pay for? or do ya wanna try for double or nuttin?
Ummmm.. mainline airlines are already adding fuel surcharges--as well, as UPS, etc for cargo, freight...
Allegiant is a vacay destination shuttle airline

I would not like this pricing approach. :( After I purchase a ticket, I don't want the price to change up or down.

Allegiant gets really creative when it comes to luggage. We've flown Allegiant many times with the same luggage and have never gotten charged for carry on baggage. My daughter used the same luggage that we use and got charged on two occasions because her bag was millimeters too big. Both times it was out of Oakland. Strange how the bag is too big there, but not in Eugene, Los Angeles, or Las Vegas.