LL needs to continue to explore and develop incremental business and their own App is just one more way of doing so.....who knows, once their App is released, they may elect to offer a specific promotional code to App users.....which indeed could become Appy Hour!
I attended a biz luncheon yesterday and during the 'take a bite & small talk" segment, a couple seated across the table mentioned that they are travel fanatics, especially cruises and they have been using the same travel agent for fifteen years and she had booked more that twenty-five cruises for them, the most recent being aboard a Royal Caribbean ship.
They asked if I did any traveling and I said, "yes." They asked where and I responded, "Peru."
They asked about my travel agent. "I don't have a travel agent," was my response, "I book everything myself over the Internet."
They looked at me as though I had mentioned I was born on Ganymede!