From Omegaet on the Luxury Lounge:
Many web based companies not only constantly evaluate their products or services, but frequently survey and sample the buying habits of their consumers.
In the case of Luxury Link, you are consistently adding to the number and variety of your clients (hotels/resorts), but how much survey work do you conduct with your consumers (especially repeat consumers) to anticipate and provide for their future travel interests?
Answer from Diane:
We have engaged w/ focus groups over the years and developed a survey strategy w/ our marketing team. It's important for us to foollow travel trends, but also hear what our loyal travelers are planning next so we can accommodate them...