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L’Orologio Firenze overlooks Santa Maria Novella, one of the most beautiful squares of Florence, in the true center of town and just a few minutes from the Duomo, Ponte Vecchio and the main shopping streets. A contemporary boutique hotel with a themed décor inspired by the magical world of Haute Horlogerie. Each floor is a homage to a house of luxurious wristwatches: Rolex, Vacheron - Constantin and Patek Philippe. The city of Florence offers infinite possibilities for fun and entertainment. Yet one could easily pass their time in Florence right in the hotel, making the most of their Florentine hours by letting off steam in the gym after a long series of meetings, relaxing in the smoking room or a with a rejuvenating sauna after a day out exploring the city.
L'Orologio Firenze
Piazza Santa Maria Novella, 24
Florence, Italy
50123
Nearest Airport: PSA
I have stayed at this hotel over the years and it is always outstanding. First of all, the hotel and rooms are beautiful as are the bathrooms. The linens, towels and amenities are first class.p The staff is wonderful- friendly, helpful professional. I love the location which is convenient to everything. The breakfast is very nice as well. I cannot wait to return.
Lewis W - Chicago, Illinois
Wonderful hotel - stayed here in 2018 so it was an obvious choice when we returned to Florence in 2026. Location is excellent and the rooms are very quiet and comfortable. Lovely breakfast too which sets you up for the day.
artfirenze - Wolverhampton, United Kingdom
We really enjoyed our stay at Hotel L’Orologio. The design of the hotel is unique and elegant, w The room is luxurious and comfortable, everything was immaculately clean. The location was excellent, making it easy to explore Florence on foot. the service was warm, professional, and genuinely helpful throughout.
Vallerie C
My husband and I stayed here four nights in mid-April. The hotel is in a great location. Our room and bathroom were both good size with nice amenities. The personnel were friendly and helpful. The room was very quiet - never heard any noise from other rooms or street noise. There are quite a few restaurants, bars and gelato shops nearby and we enjoyed every one we went to. The breakfast buffet had a good selection and was quite adequate for getting you started in the morning. The attendants were quick with any requests and clearing tables. Will definitely stay here again!
TXgrl55 - San Marcos, Texas
A lovely hotel with a perfect location in the heart of Florence. The room were stylish, comfortable, and very clean, and the atmosphere felt elegant yet cozy. The staff were welcoming, attentive, and always ready to help. Thank you for a beautiful stay — we would happily return and highly recommend this hotel to anyone visiting Florence.
JuliaDudka - Norway
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