Principe Forte dei Marmi

Room: very cheap, both furnitures and finitions. And the bed, what a nightmare with the hardest mattress and pillow (fortunately Angelo did change the pillows). The curtains are ridiculous, mostly those separating the bathroom where no privacy is possible. The glass door is cannot be fully opened. Impossible to have a room without light with these curtains and outside shutters. Then, the horrible molds in the shower in many different places. Looks like a 4* room with the price of a palace. And, the worst part: nothing is soundproof, you can hear what’s happening in the other rooms, the corridor and the door of the cleaners that is so painful to hear every tile they go in (room 310, just next to this place). The WORST room I ve ever been in. Breakfast: the team is so unhappy to be there that they don’t serve you well , some of them even don’t say hello, the attitude is a disaster. And the buffet is ridiculous. What about the first avocado toast I’ve ordered: the egg was cold, the bread a stone. And they forgot one coffee every 2. They just don’t care and seem to hate their job. The hotel finitions are very cheap and badly finished: look at the white stairs, the ceiling in the breakfast place and the painting stains on all chassis To go to the swimming pool, you need to go through the restaurant??? And they put a towel on the floor close to the door , never seen this before The noise of the cleaning machine of the pool is so strong Then, the shuttle: for the price of this poor hotel, I’ve learned during one of the trip that it was 125€ per way !!!! Crazy. At least yohh in say it before but not during the trip. I already took it the day before thinking that it was complimentary with a so called 5*L. And yesterday, no reservation at bocconcino despite the proof I have from your concierge. Bar 67 is super 1* restaurant is ok (even if they did bring food when we were drinking MASSETO and I had written to avoid that. I could continue but I doubt that it will change. But for me and Lu wife it s the worst experience ever. And your prices are crazy with this very poor quality. Boris Lubicz

First time to Forte dei Marmi. Thrilled with our choice to stay at The Principe. It was flawless from beginning to end. The property will have you at hello. Contemporary chic at its best. Beautiful curb appeal, and when you pass through the door, it continues to impress with the interior decor and fabulous art. We were met by Nico, the manager at check in who surprised with an upgrade to a lovely Junior Suite. It was terrific. My bathroom was the size of a bedroom. In fact I kind of wish my bedroom was a little larger. But it was great overall. Full disclaimer, I think the rooms tend to run on the smaller side in general. So keep that in mid when booking. I would describe the decor of the accommodations as similar in feel to say the Edition in Miami. The pool area is beautifully done. Very chic. The beach club, Dalmazia has the same understated elegance. Food there was excellent with service to match. Our favorite spot was the rooftop bar. Sleek, sexy vibe with fabulous cocktails and views. Overall, it was a wonderful experience. A big thank you to the fabulous team at The Principe. Every single person we engaged with across the board was terrific. So professional and beyond warm and caring. Would love to come back!

It was one of the best experiences we've had at a resort in years. The service, facilities, and restaurants were absolutely flawless. The staff was exceptional—every single one of them. We reluctantly departed, but we felt like family by the time we returned. The rooms were very comfortable, and the beach club was wonderful. The SPA was also outstanding. This was a 6-star experience.

Just average. Besides a blah room with a glass bathroom (forget your dignity with your partner). The bed is on a narrow platform, so watch your step getting out at night. The real issue past the room esthetics was the inconsistent service. The porter was lovely and inviting, but the person at reception was rude and barely said hello. There was no welcome drink, no happy smiling face; overall, the first impression was terrible and only got marginally better...sort of. When I complained to the manager (I was prepared to check out before we even checked in), he said little and did nothing to change the experience but added insult to injury and offered a drink in the bar. He missed the point. We could afford a drink for $1600/nt; it was the hospitality we were looking for. He was the only manager on our trip who never introduced himself. The beach club service and the restaurant and head chef were good, but that was it. Most staff looked unhappy, and some were unfriendly (the morning breakfast service and spa staff looked miserable. The hotel needs a new GM, and the staff needs training. Compared to our other hotels (Castello di Casole, Capri Tibero Palace, Palazzo Portinari), Principe was an expensive disappointment.

We wish we had longer! In the posh beach town of Forte Dei Marmi, The Principe is definitely in a league of its own! The hotel was modern yet elegant and the dining experience at Lux Lucis on property is curated by Michelin Star Chef Valentino Cassanelli. The bar on the 4th floor of the Principle provides views of the Mediterranean while enjoying dessert or drinks. The beach club down the street offers an afternoon dining experience al fresco while enjoying a day on the beach. Note: the beachfront cabanas are not included in the accommodations, but may be added for an additional charge to enhance your experience. The spa services included with the accommodations are fitting of a five star resort. I decided to indulge in a facial and 80 min massage tailored to my specific requirements. The massage was a combination of deep tissue and Swedish with just the right amount of oil applied to work on some of my more stubborn knots. Ultimately, our feelings about the experience were affirmed by a local restaurateur and owner of Casamare, located in Piazza Garibaldi, who made mention that the Principle is simply the best in town!