Primland Resort, Auberge Resorts Collection

Primland is an amazing place. The experiences are all fun and high quality and the staff very welcoming. We fished, hunted, shot clays, and golfed in a four-day getaway.

Just back from a four-night stay at Primland with our kids (6 and 8) - and it exceeded expectations. This place quietly works extremely well for families. Highlights: • Indoor pool open to kids 24 hours = huge win • Fairway Cabin: spacious, comfortable, ideal for a family • Hiking trails: beautiful, easy, and actually kid-friendly • Stables dinner: standout meal + atmosphere • Game room at the Stables: exceptionally well done What really stood out was the staff. Warm across the board, with special thanks to Isaac (ropes course) and Autumn (Stables), who went out of their way to engage and teach our kids. Big picture: Primland feels underrated as a family destination (at least with families from Charlotte) - but likely not for long, especially with more dining and outdoor pools coming. Two quick notes: • Concierge is tucked away, and the front desk won’t assist, just redirects. Not ideal if you plan on the fly like I do. Maybe this is temporary. • Observatory is allegedly incredible, but not accessible for younger kids. A short pre-session intro for families would be a great add. Overall: we’d absolutely return. Luxury, outdoors, and kid-friendly without feeling like a kid resort.

An incredible experience in the stunning Virginia mountains. The beautiful accommodations, spa, restaurant and facilities are all five star. What a peaceful and luxurious retreat!

Our room was beautiful, as were the lodge and the views. The spa, observatory, guided hunting, pond fishing, ropes course and kids club, as well as the special Easter events, were tremendous hits with the whole family (including 2 children aged 8 and 11). We were never bored but had plenty of relaxation time as well, spent in the suite or by the pool (it is an indoor pool, but the doors all open, giving it a very indoor/outdoor feel). The property is massive so it takes some time to move from the lodge to activities, but there is a fleet of shuttles and great drivers working constantly to transport guests from place to place. One tip is that given the size of the property, and its relatively remote location, you will be reliant on what they offer in terms of food, beverages, sundries, etc. if possible, I would suggest stopping and grabbing some easy snacks to have handy (granola bars, etc.) for a quick bite. To that end, I would note that our room had a small refrigerator with complimentary soft drinks and space to keep leftovers, but did not have a microwave.

We had a very lovely 3 night stay at Primland, traveling with 2 adults and 1 child. We had to change our original reservation at the last minute due to the death of one of our family members who was supposed to be traveling with us, and the reservations team and pre-arrival team were great at assisting with our changes and one room cancellation at no charge given the circumstances. The team on site were all incredibly kind and helpful and it was a peaceful setting to try to rest and relax after a difficult week.