Primland Resort, Auberge Resorts Collection

We had a wonderful stay at Primland. The property is gorgeous, the atmosphere peaceful, and the service exceptional. Our accommodations were beautifully designed, spacious, and incredibly comfortable—perfect for a relaxing retreat. One of the highlights was the observatory experience; it was fascinating, thoughtfully guided, and truly unforgettable. We enjoyed our time so much that we’ve already booked a return visit. Highly recommend this special place.

Unique and memorable - lovely Lodge and accommodations, delicious food, exceptional staff. All around a wonderful experience.

The reservation process and concierge team follow up is easy and informative. The check in process is friendly and helpful from the valet to the front desk including a choice of arrival beverage. The Lodge King room was clean and well stocked with excellent mountain views. The hospitality staff goes out of their way to make your experience delightful, e.g., the service in the great hall enjoying cocktails by the fireplaces, the smores by the firepit, the facility tour by the valet upon arrival, etc.. Dining was very good with freshly made meals to service to bartenders. We played golf at The Highlands course which is very challenging, but has awesome mountain / Dan River gorge views. The golf staff are very informative and helpful. We plan to go back for the Holidays!

An amazing experience. The views from our room was beautiful. Every single staff member was incredibly friendly and helpful. A very welcoming friendly atmosphere. There were many of our favorite activities to choose from.

What an amazing getaway for me and my wife. We wanted a first class resort away from it all but with multiple activitites. Primland fit the bill with hiking, golf fly fishing, quail hunting etc.