Primland Resort, Auberge Resorts Collection

Primland is an excellent choice for a week or a long weekend. The food is superb, the rooms are well-appointed, and the concierge services are exceptional. Every member of my family used the SPA services, and all were highly satisfied with their experience—a great place for families with people of all ages. This is our second visit to Primland for an extended stay. Everyone enjoyed the outdoor adventures and the SPA treatments—a beautiful luxury lodge surrounded by the beautiful Blue Ridge Parkway. Whether you want to hike, golf, fish, ride, or indulge in the SPA amenities, Primland has something for everyone.

We went to the Lodge at Primland and it was perfect. We loved everything about it from the lodging to the restaurants and activities. The staff was great at everything and very friendly/helpful. The views and area are beautiful. We definitely will be back. Highly recommend for families who want to get away and enjoy the outdoors. Thanks!

A unique experience - old world service with modern amenities in an idyllic setting. The people were fantastic and made you feel at home. Southern charm at its best.

Overall the visit was solid. The activities were the highlight and complimentary shuttle service came in handy when needing to get from place to place. It did feel like the hospitality from the front desk was lacking. Specifically, when I was checking in. The staff kept calling me by the wrong name. I also arrived about an hour early and asked if there was a recommended activity to do while my wife and I waited for the room and the answer was generic and rushed making me feel like I was a bit of burden. This was in sharp contrast to what it felt like others were experiencing in the same time slot. The housekeeping was also inconsistent. The team left room service tray multiple nights and did not restock the complimentary beverages throughout the stay.

Our stay at Primland was truly a 10/10 experience from start to finish. The rooms were spotless, beautifully maintained, and thoughtfully refreshed each day by an outstanding housekeeping team. Every detail was handled with care, making it easy to relax and fully enjoy the weekend. What really set Primland apart was the staff. From the moment we arrived, everyone we interacted with was welcoming, knowledgeable, and genuinely invested in making our stay memorable. They went above and beyond at every opportunity, whether offering helpful recommendations, sharing insight about the property, or simply making us feel right at home. The dining experience exceeded expectations as well. The variety of restaurant options made choosing meals effortless, and every dish we tried was excellent—clearly prepared with quality ingredients and attention to detail. The staff’s recommendations were spot-on, service was prompt, and the overall experience felt both elevated and comfortable. Primland delivers an exceptional blend of luxury, warmth, and attention to detail. We couldn’t have asked for a better stay and would absolutely return. And of course, you can't beat the views.