Grand Hotel Principe di Piemonte

Luxurious hotel with an impeccable service - a blend of art, cuisine, history and state of the art facilities that is difficult to match, complimented by most wonderful staff. Easy access to Forte dei Marmi.

Stunning gem of a place in Varieggio, along the beautiful coast. Ultimate luxury in every sense. Most important gracious hospitality. amazing restaurent terrace with sea view, most delicious grilled seafood. Brunch is out of this word with variety including sushi bar and all kinds of delicacy. Rooftop pool is absolutely stunning. So happy we found this piece of heaven and didn’t stay in touristy places like Portofino. Entire staff and management team are like a family, from our first encounter with lovely Martina who ushered us into a beautiful drawing room for the smoothest seamless check in and showed us the most beautiful suite, with every possible modern amenity and decor. So many pieces of art and sculptor you feel like you are in a museum. Chef Giuseppe Mancini has created the most delectable culinary heaven and he stands around his lovely breakfast buffet like a proud papa.

This hotel exceeded all my expectations in every possible way from our arrival to our departure. The hotel provides opulent surroundings, rooftop pool and restaurants with delicious food. The breakfast is the best I have ever experienced in my life. Offering a multitude of choices from sushi, scampi, cheeses from different regions in Italy and France, delectable sweets, fruits, several different breads and egg choices. The tea station was also a lovely surprise. Chef Giuseppe also went around offering freshly made ricotta to guests. The room was spotless and roses were given every night at turndown service. The bathroom products were amazing and the slippers were plush. The balcony had a wonderful view of the promenade and beach. The hotel bikes also were a pleasant surprise to ride along the promenade and see the endless beach clubs. Our stay at this beautiful hotel will be forever cherished. Grazie Mille!

As anybody can see from the reviews I have written over 20 years, whenever possible we book 5 star hotels. We knew this hotel was in that category but what we found was a total surprise. The building celebrated its 100 years in 2022. It must have gone through a complete refurbishment during recent times. Maintaining its classic architecture, the interior is a blend of contemporary furniture with a taste for classism. They used only high quality materials and good taste. The result is an elegant hotel full of details impossible to list but which added up make a lasting impression. They have 3 restaurants. One Michelin star on the ground floor, one more casual on the top floor with a terraced view, another for light lunches above the pool area. All serve excellent food. Additionally they have a huge breakfast room in the style of the old dining rooms of XIX century hotels which serves the most incredible buffet selection I have ever seen. On a rectangular shaped table measuring maybe 50 meters in perimeter you find everything your could desire for breakfast and things you would have never thought about. The selection and options is stunning. We had a suite consisting of a ample living area, 2 marble bathrooms and a large bedroom with generous closet area. Very nicely and elegantly decorated with top bedsheets and amenities. AC and WIFI work perfectly. Electric window shutters enable the darkening of the rooms and silence is total. E-bikes of good quality and a Spa are complimentary at disposal. On the roof they added a hip deep pool with an incredible view of the whole coast Just crossing the street there is a beach club which does not belong to the hotel but works with them for a fee. There you get a changing room with shower, a beach tent, a huge swimming pool and beach restaurant. Very nice for a sandy day experience. Staff is very kind and well trained. Always with a smile, including the Michelin Chef. Viareggio not being a rich and famous watering hole surprises with a hotel like I described. I hope they can maintain this high standard. We where delighted to visit the area and have a place so exceptional to stay.

Just a great experience from start to finish. We arrived slightly early and the hotel had our room ready within half an hour with an upgrade to boot. We were travelling with our 8 year old grandson and the amenities provided for him were top notch - I won’t spoil the surprise for other children but the Principe have kids very well catered for. And then there was the rooftop pool - wow! This was a fabulous space and made even more special by Vicki who worked like a Trojan up there making sure everyone had a great time. She provided towels, water, menus and frankly everything you could want! The food and beverage offer was also first class - the breakfast lived up to the hype and surpassed anything I’ve ever seen and a sunset dinner on the rooftop bistro was similarly awesome. The only blip was a couple of dishes in the rooftop bar at lunch which were only average but were swiftly forgotten amidst the high standards enjoyed everywhere else. The staff were uniformly excellent and really couldn’t do enough for you.