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The Swag is currently only welcoming guests aged 8+.
Nearly a mile above sea level on the edge of the Great Smoky Mountains National Park, The Swag is one of the Southeast’s most distinctive luxury retreats. This intimate Relais & Châteaux property combines rustic Appalachian charm with elevated hospitality, offering breathtaking mountain vistas, handcrafted accommodations, and a sense of seclusion that is increasingly rare. Guests can choose from cozy lodge rooms, romantic suites, and private cabins, many featuring wood-burning fireplaces, outdoor soaking tubs, private saunas, steam showers, and expansive porches designed to showcase the surrounding peaks. With only a few dozen guests on property at any given time, The Swag delivers a highly personalized experience that feels both exclusive and authentically connected to its mountain setting.
Located just steps from a private entrance to Great Smoky Mountains National Park, the property offers guided hikes, horseback riding, wine and cocktail tastings, expert-led programs, and unforgettable mountain adventures. Dining is a cornerstone of every stay, with all meals included and menus crafted from seasonal ingredients sourced from local farms and the property's gardens. Guests can enjoy gourmet picnic lunches on scenic mountaintops, evening hors d’oeuvres, and four-course dinners.
The Swag
2300 Swag Rd
Waynesville, North Carolina
28785
Nearest Airport: AVL
Magical experience for those wanting to be pampered and would benefit from the quiet spiritual healing of nature. You will go home rejeluvenated.
Theresa D - Nashville, Tennessee
I actually need people to stop finding out about this hidden gem! I want to keep it all to myself. Every detail is thoughtfully curated to make your stay magical. It’s a sense of peace that you simply can’t describe or capture in a picture. My favorite place on earth!
AHL1987 - Charlotte, United States
What keeps drawing us back is the extraordinary team that makes this place feel like coming home. The staff are warm, attentive, and genuinely passionate about creating unforgettable experiences for every guest. From the knowledgeable experts who share their deep love for the property, to the friendly and efficient dining team who made every meal a delight (including the wonderful crew who handle the picnic), and the always-helpful Guest Services and housekeeping professionals who anticipate your needs before you even realize them — everyone goes above and beyond. The entire staff radiates the same heartfelt spirit and care that define The Swag. The hiring team deserves tremendous credit for consistently bringing on people who embody the warmth, professionalism, and joy that make this mountain gem so unique. We return not only for the breathtaking setting, luxurious amenities, and outstanding food, but also to reconnect with our “Swag friends” — the incredible people who turn a beautiful property into something truly magical. It’s a joy every single time. We can’t wait to come back again soon!
Scwofford - Greenville, South Carolina
Top notch accommodations, staff, and facilities. Phone available for service. Clean, private, and wonderful view. Simply wonderful.
Adam F
Outstanding in every regard! From arrival to departure, the members of the staff are dedicated to one thing-the quality of the experience. This includes great hikes with guides, informal meetings with local experts, and unbelievable meals. The lodging is really superb. The atmosphere at the Swag is the basis of a singular and outstanding vacation.
lynnkA5398ZB - Asheville, North Carolina
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